Hovis breads in the UK have just come our with a bread with an 'invisible crust', sounds to me like a pain de mie baked at a low temperature so you don't get any browning. The site is amusing, I particularly like the following quotes:
- "No goodness goes to waste"
- "Kids get more goodness inside"
- "Mum doesn't have to worry what's in it"
Be sure to check out the sandwich ideas... I love reading recipes for lunchboxes. I guess it reminds me of Bread and Jam for Frances!